Blogging Archives

Marketing online | Linking On Your Blog

Alot of people talk about external linking to their blog which is
great for SEO and getting ranked in the search engines. The thing is alot of people forget about linking in their content which is so powerful because it gives google the opinion that your blog is an information blog.

There are a two different internal linking methods to optimize your blog and I will cover them here in this post.

  • Internal Linking
  • Outbound Linking

Internal Linking

Internal linking is a very powerful linking strategy in googles eyes. It’s pretty simple to implement as you only have to link to other pages or posts on your blog from the content that you are writing.

Alot of people have plugins like other relevent posts which is a form of this but to actually have an anchor text in your post near the top pointing to another post is excellent. Lets look at an example.

You have a post on your blog which is called Local Dog Shelters.
In the new post that you are writing the words Local Dog Shelters
comes up then you link this anchor text to your older post.
Very Powerful and google will love you for it.

Outbound Linking

There are two forms of outbound linking, linking out from your
content and the second is linking out from your blog. The
thing you have to be careful about here is that where you are linking to has to be relevent to your content.

Linking out from your content should be done in the bottom
half of your post. It is a good idea to make sure the anchor text
you pick is a keyword that you might want to rank for an some stage.

All ways remember that if you are doing a product review don’t
link to the products main page or any page that might take some
of those commissions away from you.

About 8 – 10 links is plenty.

Linking out from your blog is done from your wordpress dashboard
under the links section. The best way to pick links to link out from
your blog is by using the keywords that you have choosen for
your blog and link to whats on the first page of google for those
keywords.

So if one of your keywords for your blog is greyhound racing tips
go to google and enter greyhound racing tips and link out
to one of the url on the first page.

Use about 10 – 15 links.

Those of you that are in the widlink system has this done for
them in the form of the blogs of fellow students but if you
add more links to page one on google as well you will have
some extra power.

Affiliate Links

This is a definite NO NO when you are optimizing your blog post. It will drop your blog alot of places in the search engine rankings if you use them. There are a few plugins that are free that will cloak your affiliate links the most well know is Simple Link Cloaker which can be found by doing a search in your back office under plugins.

Hope you enjoyed these tips and if you have anything to add good,
bad or to just say hello please do so in the comment area below.

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Starting Your Business Online! Do This First

When you are starting out online most people are getting
crippled by all the information out there. There are so
many different things that everyone is telling you to do
like build a list, get a site up etc etc…

Starting an online business should always start with planning
but after all you can plan until the cows come home
but that isn’t going to bring you visitors. You need
to get the ball rolling and get some sort of site our
there.

Blogging is the best way to start your business. It’s
not like a profit pulling platform, which we will get
into in another post, which is a static page or pages.
Your blog is your own content going out there on the
net for all to see. You should always be getting new
posts out there at least 3 to 7 times a week and not
just any old crap content that is valuable to people who
are just starting out in the industry.

Getting your blog online consists of a few easily done
steps which consist of:

1 Getting a Domain Name

2 Getting hosting account

3 Uploading wordpress to your account.

That is it this is the basics to having a blog online
so we will get a bit deeper into this now.

Getting a domain name is simple but there are a few things
you need to realise first. When getting a domain you need
to get it from a good company. Some companies will take your
domain if there is too much traffic or sales like in a
big launch and your launch will be in tatters. This shouldn’t
affect your blog but it is something that you should
remember for later in your career.

I don’t want to name names here but there are a few about.

So once you have your domain from namecheap it is time to
get your hosting account. A good hosting provider is very
important as they will be accountable for your site being
live on the internet so choose carefully. One great hosting
company who boast 99% up time is Hostgator. Hosting will
be around $10 a month and that is for as many sites and
domains that you want.

When you register your hosting account they will send you
nameservers which you have to put in your domain manager
where you bought your domain from.

It may take up to 24 hours for the domain to propogate to
the hosting account but most of the time it takes less than
that.

Once this is all set up it is now time to get your blog up
onto you hosting account. This is easily done as there is
a function in hostgator control panel called fantastico which
will do this for you.

All you do then is fill in a few details about your blog
titles and so on. Your blog will be live on the internet
straight away.

If you are having any problems with this I will be posting
video’s on how this is done very soon.

Until next time

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Hey Guys,

I have been very busy this last week driving traffic. and
also the unemployment people in Ireland decided to send
me on a word processing course for the next 26 weeks 8.30
to 5 each day.

Now as part of the competition I have to tell people what I
have been doing to drive traffic to my site.

Well I have been doing alot of high traffic blogs,
oil rig hopping and I have been pretty active in warrior
forum and a few others. I’m also in the process of writing 5
articles and getting a squidoo lens up and running. That is
basically how I’m driving traffic.

I have also got a script for my video but my camera has gone
missing “weird”. My girlfriend and daughter are away for a night
or two so I have to wait till she gets back tomorrow to get my
video recorded.

“Terri knows where everything is in the house.”

So let us push on.

As I was saying earlier I have been doing a lot of oil rig
hopping and checking out alot of different blogs. One thing
that I noticed is that there are alot of blogs with uncatagorized
catagories in them. This is not good for the SEO of your blog as
it doesn’t give the search engines a topic to put your post
under.

The basic formula is

Domain + Catagory + Post Title = SEO magic

Your domain can be as broad as your like in the niche
you are in.

The catagories on your blog should be more focused
so that the search engine knows more specifically what
your content is about. Anything between 7 – 12 catagories
is ok.

Your Post Title should be the long tail keyword that you
have choosen for your post anything from 5 -7 words is
fine.

Use google adwords keywords tool to find your keywords.

Each post that you publish on your blog should be pinged.
Pinging basically tells the search engines that there is
a new post on your blog or website.

Here is a list of ping site that I use wordpress will ping
automatically for you so all you have to do is put the list
in your blog dashboard.

Login to wordpress

On the left hand side click on Settings.

When settings opens up click on Writing.

At the bottom of the page there is a heading Update Services
this is where you want to put your pinglist.

There are some ping sites already there but this is a more
substanial list. This list also includes that list that is there
already.

Pinglist

On a lighter note check out this video This is hilarious.

Hope you enjoyed the video

Glyn

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