Lanzarote what a lovely place sun, sand and sea. 16 days of relaxation well as much as you can with a two year old but it is so nice to get away from the computer for a while. The island is volcanic and we rented a car and drove up to it. It definitely made the holiday to see an active volcano and to have a steak cooked over the molten rock.

The holiday is over now and it’s back to the grind. I made a few sales when I was away from some emails that I had set up on my autoresponder. Not a million dollars or anything but the proof that what I am doing is working and at the end of the day it only comes down to a pretty simple strategy.

TRAFFIC  >  BUILD A LIST   >   EMAIL MARKETING   >   MONEY IN THE LIST

It’s a pretty simple business structure but it works and now it’s time to make it bigger and better. So what do I mean by make it bigger and better?

Well for one  I want to double my traffic. At the minute I am getting anywhere from 10 to 30 subscribers per day on my list so if I double my traffic I should be able to double my subscribers per day right!

My next move after doubling my traffic is to learn relationship marketing. Alex Jeffreys only touched on this in his training so a very indepth training on the subject is something that will help my business. It is also something that I find very interesting so that’s what will make it fun to learn.

Relationship Marketing What Is it?

Relationship Marketing involves using methods and tactics to develop long term relationship with customers in order to retain them. An organisation must exceed customer satisfaction in order to retain them and develop a healthy relationship with their customers.

Traditional transactional marketing involved the organisation focusing all of its marketing efforts on attracting the customer for one off sales. However, customers who are loyal end up spending more in the long-term, so it makes sense, keep existing customers happy!

That’s it straight out of the text book but what it is at the end of the day is to be able to communicate with you list or customers and find out what their needs and wants are. Then when you have done your  research help them out what ever way you can and do it on a regular basis and not just hunting for the sale.

There are a few people that are great at this and one of them is a lady called Stephanie Mullac. I had the great pleasure of seeing her talk about this subject and the actual pleasure she gets from helping her list is extra ordinary. And who wouldn’t enjoy helping people to achieve what they want to in their lives I know it gives me great satisfaction.

That’s it for now I hope you find this information helpful and leave your comments about this strategy of marketing or just to say Hi

Lanzarote

I’m off on holidays now in about 4 days so I thought I would check in with everyone. I have been a bit lax these daywith my blog and not really keeping up to the one post a week but that will change after the holidays.

With the adswaps I was using Paul Lynch’s list to get my list
going and adswaps done pretty well for me overall. There are
a few downfalls to adswaps and when a few go wrong at the same
time you really wonder is it worth it.

Your ad doesn’t get sent out at the time it suppose to and you
contact your partner. There are two things that can happen here
number one is that he sees that your ad wasn’t sent out and sends
it immediately which is fine.

The second thing that can happen is that you get no response
from the other partner even after a few emails so you have sent
out their ad and they build their list but you don’t.

Another thing that can happen which has only happened once to
me is that your offer doesn’t convert well on the partners list.
I have seen me getting alot of clicks and no optins but this does
happen and at the end of the day you cannot guarantee signups
you can only get them traffic and the offer has to do the work from there.

This takes me to my second point which is tracking. Tracking is probably the single most important thing for an online marketer. If
your not tracking your dead in the water as you could be throwing
good advertising money down the drain.

I know we have been all told that you have google analytics set up
on your site which tells you where your traffic is coming from and
aweber can tell you alot about the optins you get but you really
need something far more powerful that these tools.

I myself use Pro Tracker Plus which is probably one of the best trackers around. It will tell you exactly which site that youroptin come from and it will also tell you how much you make from each click. This is very useful when you are paying for advertising and you can drop anything that is not converting well.

This is a very good tool when you are doing adswaps as you will be
bringing in leads from different sources and you want to know your
exact clicks and optins from each adswap partner.

If you have found any other great tracking tools, how your adswaps
are doing or just to say Hi leave your comments below.

I’ll talk to you after the holidays.

I have been going back to basic recently for my next adventure

in my marketing online. My list is coming along nicely at the minute

with adswaps and giveaways but I wanted to give it another

boost so I have went back to safelists and listbuilders for

more subscribers to my list.

Safelists are mailing lists that you optin to so that you can

send mail to other members and they click on your link to earn

credits and see your offer.

You will hear lot of people say that these are not great

traffic sources but I wish to differ when it comes to building

your list. I have had great success with them in the past and

don’t know why I stopped using them.

For a start most people that are using safelists are already in

the business of online marketing and are actively promoting so

the actual targeting is good. Another aspect to look at is alot

of these people need help with their next step and we can help

them once they are on my list.

Using safelists and listbuilders comes down to a few simple

strategies to be effective.

• Be Organised
• Your email subject line is critical
• The time that you mail

With these components in place you can easily put 3 to 10

people a day on your list with the right offer.

Being Organised

To start with you need two gmail account. A contact and list account

You will be asked for each when you join the safelist. In the list

account you will need to set up filters for each safelist so

you can go straight to the emails when you need credits.

Your Contact email address is where the safelist sends solo ads

that other members have bought which are worth alot more credits

than the list emails.

When you want to mail you would go to the contact account first

and then top off your credits with the list email.

Email Subject Line

This is probably the most important part of your marketing when

it comes to safelist. You need a subject link that will catch

peoples eye. One that has worked well for me is

Congratulations FIRSTNAME, Free Gift Inside

Putting in shapes works pretty well to like

<<@@@@FREE C@SH>>

It draws the attention of the eye that is looking at all the emails

FREE is always good to have in your subject line.

Mailing Time

From testing I have gotten the best results from sending at 12 noon

eastern time which is around 6pm over here. I don’t know why but

this has given me the best results.

There are all sorts of upgrades in each site and each site is different

in how often you can send to your list. Usually upgraded members

can send more often to the list. Therefore your ad is seen more

often and people get interested.

A great resource which is free to see which safelists are the most

responsive is Traffichoopla. It tests all of them and then sends

a report on which are performing best.

If anyone has had experience with safelists good or bad or just

to say hi please leave your comments below.

I have been neglecting my blog this last while a bit since I have been focusing on building my list. I have been doing a number of things to get this going at rocket speed and I think that within 30 days I should have a list of at least 1000 people.

How am I doing this?

Well I am joining a lot of giveaways as a free member which is not having that great of an impact on the list. A few subscribers here and there.  As you probably know I do a lot of forum marketing and have found probably one of the best forums online for help and advice.  It’s called the Internet marketing Forum and is run by a few internet marketing Guru’s Kevin Potts, Chris Farrell and Paul Lynch to name but a few.

These guys are very active in the forum and they also run a company called The Cambridge Business Academy.  This company alone has one of the best product packages that I have seen online and I have been about for a while now.

There latest package was a $100,000 business built for you and handed to you on a plate with the nice price tag of $20,000. If I had the money this would have been an excellent investment but not to many of us have $20,000 laying around.

This is their high end product and they used some great marketing tactics to get people to purchase it. You just have to read the sales page and pick out the scarcity factor that they offer. Little did people know that everyone would be accepted but it was excellent copy.

But for me  this was not the product I decided to go for from these guys. I went for something a lot closer to my budget but would help me in my list building endeavours. So I took the free 24 hour look around the Elite Money Making Club. Sound like one of those scams but I assure you this is no scam.

This product is everyone with a small list who wants to build a big list fasts dream come true. I don’t promote products that I don’t use myself and this product gets my garrentee as it’s building my list in no time at all.

So what do you get with this product?

• Squeeze Page
• First Four follow up emails
• The use of Paul Lynch’s 120,000 email list to get you to 500 subscribers.
• The best training I have gotten on Adswaps
• Full support from Paul’s team and the other members in the forum

This is without a doubt the holy grail for those of us that want to do ad swaps and have not got the list size to start them. I have already pulled in 20 subscribers in one day from one swap and with Paul’s list he lets you do swaps everyday except weekends. Another great benefit of using this system is that you are not making your own list unresponsive pounding them with ad swap after ad swap.

In the end it’s a win situation for you. If you want to have a look at this product and take the 24 hour road test just click here

I look forward to hearing what you think about this product so please leave your comments below

Alot of people talk about external linking to their blog which is
great for SEO and getting ranked in the search engines. The thing is alot of people forget about linking in their content which is so powerful because it gives google the opinion that your blog is an information blog.

There are a two different internal linking methods to optimize your blog and I will cover them here in this post.

• Internal Linking
• Outbound Linking

Internal Linking

Internal linking is a very powerful linking strategy in googles eyes. It’s pretty simple to implement as you only have to link to other pages or posts on your blog from the content that you are writing.

Alot of people have plugins like other relevent posts which is a form of this but to actually have an anchor text in your post near the top pointing to another post is excellent. Lets look at an example.

You have a post on your blog which is called Local Dog Shelters.
In the new post that you are writing the words Local Dog Shelters
comes up then you link this anchor text to your older post.
Very Powerful and google will love you for it.

Outbound Linking

There are two forms of outbound linking, linking out from your
content and the second is linking out from your blog. The
thing you have to be careful about here is that where you are linking to has to be relevent to your content.

Linking out from your content should be done in the bottom
half of your post. It is a good idea to make sure the anchor text
you pick is a keyword that you might want to rank for an some stage.

All ways remember that if you are doing a product review don’t
link to the products main page or any page that might take some
of those commissions away from you.

About 8 – 10 links is plenty.

Linking out from your blog is done from your wordpress dashboard
under the links section. The best way to pick links to link out from
your blog is by using the keywords that you have choosen for
your blog and link to whats on the first page of google for those
keywords.

So if one of your keywords for your blog is greyhound racing tips
go to google and enter greyhound racing tips and link out
to one of the url on the first page.

Use about 10 – 15 links.

Those of you that are in the widlink system has this done for
them in the form of the blogs of fellow students but if you
add more links to page one on google as well you will have
some extra power.

Affiliate Links

This is a definite NO NO when you are optimizing your blog post. It will drop your blog alot of places in the search engine rankings if you use them. There are a few plugins that are free that will cloak your affiliate links the most well know is Simple Link Cloaker which can be found by doing a search in your back office under plugins.

Hope you enjoyed these tips and if you have anything to add good,
bad or to just say hello please do so in the comment area below.